Viveat Susan Pinto

Stories by Viveat Susan Pinto

Localised lockdowns worry home appliance, auto firms

Localised lockdowns worry home appliance, auto firms

Rediff.com   24 Apr 2021

Durable goods companies and retailers say online sales won't compensate for the fall in offline sales.

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

April likely to be a washout for appliances as fresh Covid-19 curbs hit biz

Rediff.com   22 Apr 2021

Maharashtra, which contributes between 12 and 15 per cent of appliances sales, announced lockdown-like curbs, meaning there will be no business for the second half of the month as well from the state.

'Covid or not, show must go on'

'Covid or not, show must go on'

Rediff.com   19 Apr 2021

'Post-Covid world will be different from the pre-Covid world.'

Maha curfew: 50% factories may remain shut for next fortnight

Maha curfew: 50% factories may remain shut for next fortnight

Rediff.com   15 Apr 2021

According to the order, all factories producing essential goods and services will remain operational at full capacity.

India Inc opens up purse for employee retention

India Inc opens up purse for employee retention

Rediff.com   26 Feb 2021

Employees of some top Indian companies were in for a pleasant surprise when they received a mail from their HR team announcing a hike in salaries and bonuses. Led by IT firms and start-ups, HR managers say that while some have offered cash and stock options, others are in a wait-and-watch mode and add the trend will pick up in other sectors. For example, IT giant Cognizant - which had an attrition rate of 19 per cent in the December quarter - has established a $30-million employee retention fund in order to bring down the high attrition rate.

Six years after Maggi controversy, Marico serves up instant noodles

Six years after Maggi controversy, Marico serves up instant noodles

Rediff.com   20 Feb 2021

The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur.

Will IPL 2021 set a new record for Star Sports?

Will IPL 2021 set a new record for Star Sports?

Rediff.com   18 Feb 2021

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.

'There is pent-up demand for good films'

'There is pent-up demand for good films'

Rediff.com   10 Feb 2021

Increase in occupancy will pave way for Hindi blockbusters to release, say multiplex operators.

FMCG firms start seeing growth in urban India after months of Covid grief

FMCG firms start seeing growth in urban India after months of Covid grief

Rediff.com   8 Feb 2021

60-65 per cent of the FMCG industry's overall sales come from urban areas; 35-40 per cent from rural areas.

Cricket hits a six after India's Aussie triumph

Cricket hits a six after India's Aussie triumph

Rediff.com   31 Jan 2021

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'

Food chains, multiplexes plan expansion as consumer confidence picks up

Food chains, multiplexes plan expansion as consumer confidence picks up

Rediff.com   25 Jan 2021

Organised players have been the biggest beneficiaries after the lockdowns were lifted. Given real estate is not as expensive now, players want to take advantage of the trend.

War brews between HUL, Sebamed over soap ads

War brews between HUL, Sebamed over soap ads

Rediff.com   18 Jan 2021

Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Ex-Star India CEO Uday Shankar, James Murdoch team up for new venture

Rediff.com   16 Jan 2021

The venture, they said, would focus on technology and media opportunities in emerging markets. Industry sources said the focus would be on digital media, with India being the big driver.

 Will Mondelez's Christmas cookie work?

Will Mondelez's Christmas cookie work?

Rediff.com   23 Dec 2020

The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.

Want a career in AVGC?

Want a career in AVGC?

Rediff.com   18 Dec 2020

The government will set up a centre of excellence for visual effects and gaming with help from the Indian Institute of Technology-Bombay.

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Following the footsteps of Sandeep Kataria, Bata's Global CEO

Rediff.com   13 Dec 2020

Kataria, 49, an IIT-XLRI alumnus, was quick to implement a number of initiatives during the Covid-19 crisis including launching D2C initiatives such as mobile stores, WhatsApp messaging, video calling and home deliveries. Kataria was also swift to recognise that stay-at-home consumers were keen to buy informal rather than formal footwear, launching new collections quickly to take advantage of this trend, says Viveat Susan Pinto.

FMCG market spurts in north India; declines in west

FMCG market spurts in north India; declines in west

Rediff.com   7 Dec 2020

Experts point to the higher contribution of rural from the north for the growth reported by the region, a point endorsed by companies who've been pushing their presence aggressively there.

Ikea to open 2nd India store in Navi Mumbai on Dec 18

Ikea to open 2nd India store in Navi Mumbai on Dec 18

Rediff.com   5 Dec 2020

Next in line will be mega stores in cities such as Gurgaon and Bengaluru, though timelines for launch have not been specified yet. The company will also launch two more city-centre or smaller stores in 2021 in Mumbai to reach a wider audience.

From January, consumer goods are likely to cost more by 3-5%

From January, consumer goods are likely to cost more by 3-5%

Rediff.com   3 Dec 2020

Prices of all metals - from steel to copper, aluminium, zinc and lead - have shot up by about 5-11 per cent in the past month. Commodity inflation is raising its head, forcing companies to consider price hikes.

Will these movies bring audiences back?

Will these movies bring audiences back?

Rediff.com   25 Nov 2020

'The blockbusters are unlikely to be launched in 2020.' 'They will move into the 2021 cycle when confidence level among people will be higher.'